A bitmap image is made up of a grid of tiny coloured squares called pixels. Each pixel is stored as a binary number representing its colour. The more pixels, the higher the quality — but also the larger the file.
4×4 bitmap (16 pixels)
White = 1 Black = 0
In 1-bit colour: 1 pixel = 1 bit
Colour Depth & Resolution
Quality vs File Size
COLOUR DEPTH
Number of bits used per pixel. More bits = more possible colours.